Gunawan Jusuf’s Strategic Approach to Resource Scarcity

Gunawan Jusuf

During his tenure as the Chief Executive Officer of the Sugar Group Companies, Gunawan Jusuf has dedicated extensive efforts to propel remarkable growth in several of Indonesia’s most coveted sugar products. Foremost among these is Gulaku, a premium refined sugar product that stands as one of Indonesia’s most renowned brand names. However, the Sugar Group Companies’ product portfolio extends far beyond Gulaku, with Gunawan Jusuf actively overseeing the development and expansion of various other offerings.

Gunawan Jusuf recognizes that natural resources form the cornerstone of his business and many others. This realization prompted him to author and publish “Blue Gold,” a groundbreaking book that sheds light on the global challenges associated with water scarcity—a resource of paramount importance to both human life and business operations, despite its relatively limited availability. Gunawan Jusuf emphasizes the profound value of water as a critical commodity and urges us to adopt more efficient strategies for water conservation.

Water holds a particularly significant role in Gunawan Jusuf’s capacity as the CEO of a conglomerate of Indonesia-based companies specializing in the cultivation and refinement of sugar, a vital ingredient in a wide array of immensely popular sugar products. His commitment to sustainable resource management underscores the essential role that responsible stewardship of natural resources plays in the success of his enterprises and the broader business landscape.