Gunawan Jusuf‘s extensive business experience makes it evident why he has a deep appreciation for the value of natural resources. This understanding is a central theme in his book, “Blue Gold,” published last year. The book delves into the importance of finite resources like water, a critical component not just for life but also for his business ventures.

As the Chief Executive Officer (CEO) of the Sugar Group Companies, Gunawan Jusuf leads a diverse collection of independent companies based in Indonesia. These companies specialize in growing and refining sugar, producing a variety of sugar products, many of which have gained significant popularity. Gunawan Jusuf is highly regarded for his ability to ensure that every employee, subsidiary, and the various offices and plants work in harmony to propel the entire organization forward, benefiting the group as a whole.

Under his leadership, the Sugar Group Companies has experienced substantial growth, particularly with their flagship product, Gulaku. This premium, commercial refined sugar has become a household name throughout Indonesia. While Gulaku is a standout product, the company offers numerous other popular products. Gunawan Jusuf’s commitment to both his business and environmental sustainability is evident in his publication of “Blue Gold,” where he discusses the scarcity and immense value of water, emphasizing its critical importance as one of our most precious natural resources.